Business Branding: The Complete Course Part 2 Expression

     

Last updated 4/2019
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz

Express Your Business Brand With Advanced Messaging And Storytelling Frameworks

What you’ll learn

Brand Storytelling

Brand Messaging

Brand Expression

Visual Identity

Brand Presence

Neuro Science

Brans Psychology

Colour Theory

Typography

Brand Identity Design

Requirements

Description

Overview

Section 1: Introduction

Lecture 1 Thank You

Lecture 2 Modern Brand Storytelling

Lecture 3 What You’ll Learn

Section 2: Brand Psychology

Lecture 4 The Power Of Simplicity

Lecture 5 The Role Of Emotion

Lecture 6 EXAMPLES: Emotion In Branding

Lecture 7 Before & After Emotional States

Lecture 8 5 Effective Keys To Neuromarketing

Lecture 9 CASE STUDY: A Taste Of Neuromarketing

Section 3: Core Message Framework

Lecture 10 What A Core Message Is And Isn’t

Lecture 11 Primary Key Messages

Lecture 12 Secondary Key Messages

Lecture 13 How To Write Copy

Lecture 14 TAKE ACTION: Craft Your Core Message
Section 4: Storytelling Framework

Lecture 15 History, Science And Emotion Of Storytelling

Lecture 16 The Hero’s Journey

Lecture 17 The Audience’s Journey

Lecture 18 How To Write Your Story

Lecture 19 EXAMPLES: Storytelling In Branding

Lecture 20 TAKE ACTION: Develop Your Story Framework
Section 5: Brand Name, Tagline & Promise

Lecture 21 How To Develop A Premium Brand Name

Lecture 22 TAKE ACTION: Develop Your Brand Name
Lecture 23 How To Develop A Memorable Tagline

Lecture 24 TAKE ACTION: Develop Your Tagline
Section 6: Visual Identity

Lecture 25 The Importance Of The Logo

Lecture 26 The Brand Identity System

Lecture 27 Strategy: The Core Ingredient Of Design
Lecture 28 Visual Strategy: Logo Design
Lecture 29 EXAMPLES: Inspirational Logo’s

Lecture 30 Visual Strategy: Colour
Lecture 31 Visual Strategy: Typography
Lecture 32 Visual Strategy: Image Style & Graphics
Lecture 33 EXAMPLES: Brand Identity System

Lecture 34 Hiring The Right Designer

Lecture 35 Arming Your Designer

Lecture 36 TAKE ACTION: Create Your Brand Identity System
Section 7: Brand Presence

Lecture 37 Your Digital & Physical Presence

Lecture 38 Effective Websites Are More Than Looks

Lecture 39 EXAMPLES: Effective Websites

Lecture 40 Social Media Presence

Lecture 41 EXAMPLES: Effective Social Media Messaging

Lecture 42 Digital Marketing Strategy
Section 8: Guiding Your Brand

Lecture 43 Your Brand Book

Lecture 44 Thank You

Entrepreneurs,Business Owners,Brand Managers,Brand Designers,Brand Strategists