Last updated 11/2019
MP4 | Video: h264, 1920×1080 | Audio: AAC, 44.1 KHz
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
What you’ll learn
How to spark your audiences interest and hold their attention
How to position your brand effectively to stand out on its own
How to get your audience to feel something for your brand through personality development
How to develop a brand voice that makes it easy to resonate through content and social media marketing
Why most businesses lose money with their Facebook or Google Ad campaigns
How to enhance your marketing efforts through effective storytelling adapted for modern platforms
Requirements
A desire to learn and implement strategic brand building techniques
Follow the action items step-by-step to build your brand as you progress
Description
Overview
Section 1: Introduction
Lecture 1 Thank You
Lecture 2 The Anatomy Of A Strategic Brand
Lecture 3 What You’ll Learn
Section 2: Brand Strategy Overview
Lecture 4 Branding vs Marketing: Why They’re So Different
Lecture 5 The Brief Story Of Branding
Lecture 6 The Common Path To Failure
Lecture 7 The Crucial Role Of Strategy
Section 3: Internal Branding #1:
Lecture 8 The Emergence Of Brand Purpose
Lecture 10 How To Develop Your Brand Purpose
Lecture 11 TAKE ACTION: Develop Your Brand Purpose
Section 4: Internal Branding #2
Lecture 12 Brand Vision – The Ambitious Brand
Lecture 13 How To Develop Your Vision Statement
Lecture 14 TAKE ACTION: Develop Your Vision Statement
Lecture 15 Brand Mission – The Committed Brand
Lecture 16 How To Develop Your Brand Mission
Lecture 17 TAKE ACTION: Develop Your Mission Statement
Lecture 18 Core Values – The Moral Brand
Lecture 19 EXAMPLES: Core Values
Lecture 20 How To Develop Your Core Values
Lecture 21 TAKE ACTION: Develop Your Values Statement
Section 5: Brand Positioning
Lecture 22 What Is Positioning?
Lecture 23 Who Is Your Audience?
Lecture 24 How To Find Your Audience
Lecture 25 TAKE ACTION: Develop Your Audience Persona
Lecture 26 Who Are Your Competitors?
Lecture 27 How To Audit Your Competitors
Lecture 28 TAKE ACTION: Complete A Competitor Audit
Lecture 29 What Is Your Differentiator?
Lecture 30 EXAMPLE: Positioning – Trying Harder
Lecture 31 How To Discover Your Differentiator
Lecture 32 TAKE ACTION: Discover Your Differentiator
Lecture 33 How To Develop Your Positioning Strategy
Lecture 34 TAKE ACTION: Develop Your Positioning Strategy + Statement
Section 6: Brand Personality
Lecture 35 The Old-Fashioned Modern Brand
Lecture 36 What Is An Archetype
Lecture 37 Archetypes To Leave A Legacy
Lecture 38 Archetypes To Pursue Connections
Lecture 39 Archetypes To Provide Structure
Lecture 40 Archetypes To Explore Spirituality
Lecture 41 How To Apply The Archetype Framework
Lecture 42 TAKE ACTION: Align Your Brand To An Archetype
Section 7: Conclusion
Lecture 44 Thank You
Entrepreneurs building a brand for their business venture,Business owners that want to improve their performance,Business owners losing money on marketing campaigns,Brand designers who want to improve their work by building brands with strategy
